26th June 2020
INTO’s communications team ensures members and employees are kept up to date with union developments, promotes the voice of the membership externally and delivers high-profile campaigns, publications and events.
The official will have a third level qualification and/or a minimum of five years’ relevant professional and practical experience.
The successful candidate will play a key role in coordinating various workstream’s within the communications team, taking responsibility for delivering key projects and playing a leading role scaling up our communication capability in the coming years.
This is a senior position within the team reporting to the Assistant General Secretary/ Director of Communications.
This key strategic role will involve:
- Managing, developing and producing a wide range of external communications materials, including reports, press materials, videos and content for digital media.
- Planning, producing and executing digital marketing campaigns, website copy, email, social media and display advertising.
- Measure and report on the performance of all digital marketing campaigns, and assess against INTO goals (ROI and KPIs).
- Brainstorm new and creative growth strategies for INTO’s digital and internal communication channels, evaluating emerging technologies and providing thought leadership and perspective for adoption at INTO where appropriate.
- Take a lead role in supporting the development and upskilling of INTO staff and national committee members, including local activists with a particular emphasis on the use of digital media and internal communication systems.
- Service print and broadcast media, responding to media queries and supporting INTO spokespersons participating in media interviews. The successful candidate will be required to support our on-call press office rota outside of normal working hours, including evenings and weekends.
- Provide expert media advice to staff, including assisting them in: writing materials for the media, identifying media opportunities and generating media coverage.
- Create and maintain internal communications protocols to support external media and member relations.
- Undertake or commission research and gather and analyse data and information to support the drafting of press releases, member communication, speeches and other communication materials.
- Keeping up to date with social, political and economic developments through media scanning, government and civil society/ think tank reports, and providing relevant advice to senior managers, stakeholders and decision makers within the INTO.
- Write briefings, reports, speeches and deliver oral briefings and presentations.
- Support the promotion of a positive image of the INTO and the primary teaching profession in the media locally and nationally through close engagement with INTOs local media co-ordinators.
- Such other duties as may be assigned from time to time by the General Secretary.
Required Competencies:
- Excellent work ethic, capacity to act on own initiative within overall line management structure, and a positive “can do” attitude and approach to work.
- A strong academic background and/or appropriate professional experience.
- Proven success in writing in a variety of media with the ability to convey complex information in a user-friendly way.
- Strong analytical, reporting and project management skills and ability to work on own initiative.
- Strong social media skills.
- A thorough understanding of current issues in education and industrial relations.
- Ability to manage a diverse range of projects and to collaborate across the INTO.
- Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations.
- Experience of external and internal communications management.
- A results-driven approach with evidence of being innovative, energetic and flexible in advancing strategy.
- Willingness to work flexibly including when required/requested outside of normal working hours.
Desirable Competencies:
- A thorough understanding of current issues in education and industrial relations.
The successful appointee will enter into a detailed contract of employment with INTO.
A competitive salary will be offered to the successful candidate.
Interviews will be held during the week beginning August 17 2020. A Letter of application (maximum 2 pages) and curriculum vitae, together with the names and contact details of two referees, should be submitted by email only to bmchale@into.ie by 5p.m. on Friday July 17 2020.
General Terms and Conditions are available on request from bmchale@into.ie.