New Vacancy – Official (Communications Team)

INTO’s communications team ensures members and employees are kept up to date with union developments, promotes the voice of the membership externally and delivers high-profile campaigns, publications and events.

The official will have a third level qualification and/or a minimum of five years’ relevant professional and practical experience.

The successful candidate will play a key role in coordinating various workstream’s within the communications team, taking responsibility for delivering key projects and playing a leading role scaling up our communication capability in the coming years.

This is a senior position within the team reporting to the Assistant General Secretary/ Director of Communications.

This key strategic role will involve:

  • Managing, developing and producing a wide range of external communications materials, including reports, press materials, videos and content for digital media.
  • Planning, producing and executing digital marketing campaigns, website copy, email, social media and display advertising.
  • Measure and report on the performance of all digital marketing campaigns, and assess against INTO goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies for INTO’s digital and internal communication channels, evaluating emerging technologies and providing thought leadership and perspective for adoption at INTO where appropriate.
  • Take a lead role in supporting the development and upskilling of INTO staff and national committee members, including local activists with a particular emphasis on the use of digital media and internal communication systems.
  • Service print and broadcast media, responding to media queries and supporting INTO spokespersons participating in media interviews. The successful candidate will be required to support our on-call press office rota outside of normal working hours, including evenings and weekends.
  • Provide expert media advice to staff, including assisting them in: writing materials for the media, identifying media opportunities and generating media coverage.
  • Create and maintain internal communications protocols to support external media and member relations.
  • Undertake or commission research and gather and analyse data and information to support the drafting of press releases, member communication, speeches and other communication materials.
  • Keeping up to date with social, political and economic developments through media scanning, government and civil society/ think tank reports, and providing relevant advice to senior managers, stakeholders and decision makers within the INTO.
  • Write briefings, reports, speeches and deliver oral briefings and presentations.
  • Support the promotion of a positive image of the INTO and the primary teaching profession in the media locally and nationally through close engagement with INTOs local media co-ordinators.
  • Such other duties as may be assigned from time to time by the General Secretary.

Required Competencies:

  • Excellent work ethic, capacity to act on own initiative within overall line management structure, and a positive “can do” attitude and approach to work.
  • A strong academic background and/or appropriate professional experience.
  • Proven success in writing in a variety of media with the ability to convey complex information in a user-friendly way.
  • Strong analytical, reporting and project management skills and ability to work on own initiative.
  • Strong social media skills.
  • A thorough understanding of current issues in education and industrial relations.
  • Ability to manage a diverse range of projects and to collaborate across the INTO.
  • Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations.
  • Experience of external and internal communications management.
  • A results-driven approach with evidence of being innovative, energetic and flexible in advancing strategy.
  • Willingness to work flexibly including when required/requested outside of normal working hours.

Desirable Competencies:

  • A thorough understanding of current issues in education and industrial relations.

The successful appointee will enter into a detailed contract of employment with INTO.

A competitive salary will be offered to the successful candidate.

Interviews will be held during the week beginning August 17 2020. A Letter of application (maximum 2 pages) and curriculum vitae, together with the names and contact details of two referees, should be submitted by email only to by 5p.m. on Friday July 17 2020.

General Terms and Conditions are available on request from